站在市场营销的最前沿!
The 工商管理学士 Concentration in Marketing is aligned with contemporary marketing trends, industrial needs and marketing management skills practiced today. 本专业教授学生市场营销管理中高度复杂领域的术语和概念.
本课程的学生有机会参与各种类型组织的实际营销问题.
了解更多关于工商管理硕士课程
In the 工商管理学士 课程中,你将结合商业学科的核心课程和选修课程,为你选择的专业定制你自己的学习计划.
BBA students select a concentration to specialize in:
我们的课程也被认证 Association to Advance Collegiate Schools of Business. AACSB国际认证是卓越的管理和商业教育的标志. It represents the highest standard of achievement for business schools worldwide, and it recognizes that the 商学院 offers high-quality business programs. Processes are in place to ensure continuous improvement in the future. 因此,学生和校友可以为从一个在全球商业教育领域处于领先地位的机构获得学位而感到自豪.
辅修课程
工商管理辅修课程由六门必修课程组成,旨在为希望在非商业学位课程的基础上获得商业学位的学生提供基础. 除了提供商业惯例和术语的一般知识外,该课程还为学生在本科或研究生阶段学习额外的商业课程做好准备. 商学院的教师可以为学生提供就业机会和进一步学习的建议,而不是辅修工商管理. 所有课程为三个学时课程:
课程要求
Course | Title |
BA 203 | 商业统计与数据分析 |
BA 211 | 会计原理1 |
BA 212 | 会计原理2 |
BA 307 | Introduction to Management and Organizational Behavior |
EC 211 | 宏观经济学原理 |
EC 212 | 微观经济学原理 |
Business majors cannot also minor in another business program.
实习的可能性
The Career & 专业发展 staff helps Shenandoah students search and apply for internships 与他们的专业和职业目标相关. Internships differentiate you as an applicant in your future job searches, 提供你所在领域的实践全球最大的博彩平台, allow you to sample different career paths for your major, and help you find a specific position that fits your passion before graduation.
职业和薪水的可能性
Career and Salary Examples for 工商管理 Marketing Majors:
- 市场总监:$36,614 - $122,449
- 销售总监:122,000美元
- 销售客户经理:63,500美元
- 网络内容编辑:46,200美元
- 文案:45000美元
Amy Robertson ‘17 是《十大正规博彩网站评级博彩平台推荐》的市场协调员 & Girls Clubs of Southwest Virginia through AmeriCorps VISTA. 罗伯逊认为,她在全球最大的博彩平台的经历帮助她为参加美国志愿队VISTA做了准备. “我现在带着一颗听到别人的激情而兴奋的心服务,并找到一种让别人兴奋的方法.”
Career & 专业发展提供全面的服务和资源,以帮助谢南多学生在他们的职业寻找. Services offered include resume and cover letter building, mock interviews, 以及专业的用餐礼仪工作坊.
Classes
The 工商管理学士 degree requires students to complete 30 credit hours of general education coursework, 42 credit hours of business-specific coursework and 24 non-business elective courses. In addition, 市场营销专业的学生还需要完成24个学分的以市场营销为重点的商业选修课程,包括以下至少9个学分:
BA-361 |
市场营销研究 & Development |
BA-362 |
营销传播 |
BA-363 |
Consumer Behavior |
BA-460 |
Marketing & Brand Strategy |
BA-464 |
国际营销 |
Learning support services are available to all students in every course at Shenandoah. 在这所大学的任何课程中,都可以与之前成功学习过这门课程的学生进行免费的同伴辅导. 写作中心可用于从论文开发到校对和参考书目协助的写作过程的每个阶段. The Math Enrichment Center is available for math and science assistance. 大学的教授和学术顾问也有办公时间和开放政策,以确保谢南多学生在学业上取得成功.
加入荣誉计划
The Honors Program is a multidisciplinary Honors Program for students who are curious, creative, self-motivated, and eager to engage in their education and community.
Not only do Honors Program students partake in honors courses that emphasize collaboration, service, and communication, 但他们也将有机会根据自己的兴趣和目标来发展项目的各个方面. By participating in the Honors Program you will acquire the tools, 为你的社区做出有意义的贡献所必需的知识和全球最大的博彩平台——无论是全球性的, locally, 或者具体到你一生的工作. 你将有机会学习独特的课程, 令人兴奋的经历和一个从不停止提问和追求卓越的同龄人和教师社区.
应用程序信息
十大正规博彩网站评级博彩平台推荐大学 works on rolling admissions and accepts applications throughout the year. Applications are reviewed individually and holistically.
提交您的申请,审查所需的入学材料,并找到我们的录取标准.
Meet the Faculty
There’s a special bond between 商学院 students and their professors. 学生享受与学术和专业全球最大的博彩平台丰富的教师密切的专业关系,他们在课堂内外指导他们. This remains a hallmark of a 十大正规博彩网站评级博彩平台推荐大学 business education. 学生也受益于我们的 executives-in-residence 谁与教授和学生合作,将学生的注意力扩展到课堂之外.
快速获得MBA学位
寻求转学并快速获得MBA学位?
我们有2+1选项! If you’re a transfer student with two years of college credits, 你可以利用2+1的选择,让你从商业副学士学位过渡到工商管理硕士学位,然后再到工商管理硕士学位——所有这些都在五年内完成!
Start Your First Year of College and Fast-Track to Your MBA
看看我们的4+1选项! If you’re enrolled in Shenandoah’s four-year 工商管理学士 program, you can take advantage of the 4+1 option to earn an MBA with one additional year of classes.
As a Shenandoah BBA student, you are automatically considered for our MBA program. If you qualify, you will be notified of acceptance to the 保证入学前MBA课程!
Study Abroad
Make studying abroad the highlight of your college experience! Whether you go for a year, a semester, or just a few weeks. You will never forget learning in another culture! The Center for International Programs is here to help you plan your study abroad experience. 尽早开始你的计划,以确保你在国外完成的课程计入你的学位,并确保你按时毕业.
全球体验式学习计划
The 全球体验式学习计划 offers Shenandoah students a short-term, faculty-led, 有海外留学经历,获得学分. These short-term, credit-bearing, faculty-led programs are offered winter break, spring break, 在夏天. If a course is not within your major, it might be used as an elective.
Study Abroad
十大正规博彩网站评级博彩平台推荐大学 is a member of the International Student Exchange Program (ISEP), 由300所大学组成的全球网络. 这种合作关系允许学生在国外的其他成员学校学习一个完整的学期或一年. By working closely with their academic advisors and the study abroad advisor, students can take classes taught in English abroad while receiving Shenandoah credit.
全球最大的博彩平台还与世界各地的几所大学保持着直接的合作关系. 这些关系允许州立大学的学生作为交换生到国外学习,也允许这些大学的学生到州立大学学习. All partner universities offer courses taught in English.
Business students looking to study abroad should consider studying at Audencia. 位于南特市, France, 距离巴黎2小时车程, Audencia是AACSB认证的大学,专门提供商业和大众传播课程.
短期交流计划
1月与SU合作伙伴法国Audencia大学的商业交流项目在完成本科或研究生学分的同时提供终身体验. 通过课程, city tours, 参观公司, 你将有机会加强你对欧洲管理实践和欧洲市场的知识和理解. 所有课程都用英语授课.